Where did you find that book an Example of the Topic Literature Essays by

Where did you find that book? Recently, buying books through the internet has gain precedence among the American population. This paper will compare the business model of three book sellers, who sell their books through the internet. Need essay sample on "Where did you find that book?" topic? We will write a custom essay sample specifically for you Proceed Amazon is a purely online business, that doesnt contain any physical outlets. The only way to order from them is through the internet. They majorly compete on price and convenience. Although Amazon may not be entirely unethical, it does use many subliminal marketing techniques that push the customer to buy more books. Regarding the privacy and security, a major concern would be the information that Amazon collects when a shopper surfs its website. It is able to collect information about the buying habits, product review, wish lists and other habits, through which it is able to suggest related books. (Chevalier & Goolsbee, 2003) Barnes and Noble initially started as a retail store, but now because of the pressure from Amazon, it has moved to an online presence. Its site doesnt offer social networking features which makes it less likely to invade the customers privacy. (Chevalier & Goolsbee, 2003) Book Rack is a franchised second-hand bookstore in Arlington, TX, that prides itself in customer service. It is relatively small to Amazon and Barnes t maintain an independent webpage. All the franchise share the same webpage. The online customer can get his order from any of the franchise nearby. However, most of its sales are from its retail business. Reference Chevalier, J., & Goolsbee, A. (2003, April). Measuring prices and price competition online: Amazon and Barnes and Noble. Retrieved July 05, 2010, from California Institute of Technology: http://people.hss.caltech.edu/~mshum/ec106/chevaliergoolsbee.pdf